![]() I’m a writer, so excuse me while I attempt a metaphor. Whereas brand marketing is the all-encompassing ongoing process of promoting and maintaining your company’s brand. Except it specifically refers to the process of getting your brand from one state to another, better, state. ![]() It needs to go through the process of switching people’s minds over to the new brand and making them aware of it. If a business wants to rebrand itself it can’t just make a few changes and hope people notice. And it needs to be ‘activated’ before it can be of any use.īut it doesn’t just apply to new brands. Nobody knows who you are and they sure as hell aren’t aware of your brand. Think about when you first start a business. The phrase essentially refers to the process of making your brand known to people, increasing awareness and engagement through some kind of brand experience. In this post I’m going to go beyond the fluffy words and explore what brand activation is and how it could help your business. It’s got meaningless marketing buzzword written all over it.īut as I researched the term further I began to realise that it is actually quite an interesting topic, and that sometimes we actually just need a simple term with which to quickly and easily refer to things. ![]() I’l be honest: when I first heard the term brand activation my eyes almost rolled out of my head altogether.
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